Empower people with personalized, real-time data to find the right style, brand, and size the first time.
There's a better way to shop for clothing online. A better way to discover the clothing, styles, and looks that you know you like best. With our cloud-based web app and clothing shopping assistant that compares brand size info with your fit-style preferences, you will enjoy personalized search results and on-demand fit ratings.
Our Why
We are all different shapes and sizes. Some tall, some small, some wide, some thin, muscle heads and yoga gurus (namaste), and everything in between. And we're all beautiful. The clothing we wear is a reflection of the self-image ideals we live by. So, why in the world does the size of the clothing we wear matter? Trick question, it doesn't! The only thing that truly matters is that you feel your best, most confident, and most positive self when you step into your fits.
We know that the best person to ask about sizing is you! Not the brands! The wrong products and approaches have infiltrated the market only working to increase conversions for brands with little to no impact reducing returns. Return rates still hover around 30%-40%, leading to over 690 million packages being sent back each year in the US! This is not only annoying on your time and wallet but also creates literally tons of packing and emissions waste.
We know we can do better. Better by helping people find the styles they want in the fits they love. That will increase global happiness. Better by reducing returns by getting it right the first time. That will decrease the gross amount of waste created. Better for the world by creating a data system that can help push the production of clothing forward into a more personalized, on-demand system. That will usher in a new era of sustainability.
Big changes start small and take time. We are committed to making people happier, more confident, and more positive. We are committed to being an agent that reduces waste and invests in the environment. We are committed to laying the foundation for the future of the industry. A web app today, providing data for a better tomorrow, and your personalized virtual assistant for a lifetime of style.
